SoftImage – Event Experience Website
Designing unforgettable event journeys
Company
SoftImage
My Role
Senior Product Designer
Tools
Figma Adobe CC
Timeline
4 weeks
Description
SoftImage is a marketing and events agency website that showcases large‑scale conferences, exhibitions, and hybrid experiences, highlighting the company’s track record and event services.
PROJECT TYPE
Marketing Website Events & Exhibitions Landing Experience Landing page
Overview
The website was designed to position SoftImage as a strategic partner for government entities, enterprises, and leading brands looking to create memorable events.
The goal was to combine bold visuals from real events with a clear service narrative, metrics, and case highlights that build trust and credibility.
The experience guides visitors from hero messaging and key numbers, through services, process, latest projects, and finally a strong contact section.
Challenge
Event agencies often struggle to communicate the full value they provide beyond logistics—strategy, creativity, and technology.
SoftImage needed a digital presence that reflects its long track record, innovation in event design, and ability to deliver complex experiences at scale.
Solution
Hero section that focuses on the brand promise and showcases real event photography with key stats (number of clients, successful events).
Service cards explaining core offerings such as event management, exhibitions, digital and hybrid experiences, and performance measurement.
A clear process section that explains how the team plans, executes, and measures events from concept to post‑event analytics.
Highlighted case studies and metrics that prove impact, supported by a prominent call‑to‑action encouraging potential clients to get in touch.
Key Insights
Decision‑makers in events and government sectors respond strongly to proof of experience—real photos, clear numbers, and structured services.
By combining storytelling with measurable outcomes, the website reduces uncertainty and makes it easier for clients to see SoftImage as a long‑term partner rather than just an execution vendor.






